![]() The plainest graph could be too boring to catch any notice or it could make a powerful point the most stunning visualisation could utterly fail at conveying the right message or it could speak volumes. Effective data visualisation is a delicate balancing act between form and function. However, it’s not simply as easy as just dressing up a graph to make it look better or slapping on the “info” part of an infographic. A good visualisation tells a story, removing the noise from data and highlighting the useful information. Data visualisation helps to tell stories by curating data into a form that is easier to understand, highlighting the trends and outliers. Big data is here and we need to know what it saysĪs the “Age of Big Data” kicks into high gear, visualisation is an increasingly key tool to make sense of the trillions of rows of data generated every day. If you’ve ever stared at a massive spreadsheet of data and couldn’t see a trend, you know how much more effective a visualisation can be. If we can see something, we internalise it quickly. When we see a chart, we quickly see trends and outliers. Our culture is visual, including everything from art and advertisements to TV and films.ĭata visualisation is another form of visual art that grabs our interest and keeps our eyes on the message. We can quickly identify red from blue, square from circle. Our eyes are drawn to colours and patterns. ![]() The advantages and benefits of good data visualisation In the world of big data, data visualisation tools and technologies are essential for analysing massive amounts of information and making data-driven decisions. By using visual elements like charts, graphs and maps, data visualisation tools provide an accessible way to see and understand trends, outliers and patterns in data. Reference materials Toggle sub-navigationĭata visualisation is the graphical representation of information and data.Teams and organisations Toggle sub-navigation.
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