Back then, I'd hoped to see other companies offer even more transparency about their online ad systems - not least because I prefer specific, relevant ads over the annoying, irrelevant kind. In this move, Yahoo is following the example of Google, which launched a similar "interest-based advertising" ad-preferences page in March. With the introduction of Ad Interest Manager, users can not only get a better understanding of how interest-based advertising works, but they can also communicate better with Yahoo! and our advertisers about what most interests them. Importantly, users who don't want interest-based ads can turn them off completely. This "Ad Interest Manager" lists the data that the Sunnyvale, Calif., company has gathered about you for advertising purposes - your perceived interests, your usage habits at Yahoo's own sites and some technical data about your computer - and lets you correct some of that information or opt out of its tracking altogether.Īs the company explains in a blog post, the idea is to dispel some of the mystery of online advertising: The new tool Yahoo! is launching today will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information. ![]() Show Multi-Format Ads with Prebid.This morning, Yahoo launched a new page on its site that tells visitors just what it thinks of them.Fluid, which expands to fit whatever space it’s put in.Fixed-size native, where you specify one or more absolute sizes. ![]() Make sure you’re targeting the right sizes for the native ads you want to serve:
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